Business Blog Strategy
A business blog can act as a powerful business building tool as long as you build it with the right business blog strategy in mind.
Your business blog is not in and of itself a marketing strategy – instead business blogging is a marketing tactic.
There’s a huge difference between marketing strategy and marketing tactics.
For example, when Dell Computers revealed that they had used Twitter to sell millions of dollars of computers – tens of thousands of business owners flocked to sign up for Twitter with the hope of increasing sales like Dell Computers had done.
Many of those hopeful business owners discovered was that Twitter was not the secret ingredient to previously undiscovered marketing magic. Instead, these business owners learned first hand that using Twitter as a communication tool was a marketing tactic which was used as part as a cohesive marketing strategy by Dell.
Maybe you thought it was just your bad luck. Maybe you thought the people who are touting Twitter, Facebook or even business blogs are full of hot air. Maybe you’ve wondered why other businesses seem to strike gold with every marketing campaign while you find yourself wondering how they do it.
If marketing your business feels like you’re sitting in the middle of the lake with a limp sale – waiting for even a tiny breeze to get your business moving in the right direction – then maybe it’s time for a lesson in marketing strategy.
Imagine you’re going on a hunting trip. Marketing strategy – like hunting strategy – means identifying your target in advance. You don’t go to Iowa to hunt rhinos – you go to Africa. Show up on the Serengeti Plain with a small caliber rifle used to hunt squirrels and rabbits in Iowa and you probably won’t live to tell the tale of your adventure hunting a rhino.
Of course, when most business owners go “hunting” for prospective customers – they don’t travel abroad – but rather they find themselves standing in a deserted field shooting at anything – including blowing leaves – that moves. By shooting randomly, they not only waste valuable ammo but they frighten any game they migtht have encountered.
Marketing strategy means planning the hunt for customers. Once you’ve crafted a “customer hunting” strategy – a.k.a. a marketing strategy – then it’s time to put your business blog – not to mention Facebook, Twitter and even Foursquare to work.
You can get the basics behind creating a cohesive marketing strategy for your business by picking up a copy of the book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results
Pick up a copy of the book – read it – and if you need individualized consultation, we offer comprehensive business blog strategy sessions for business owners who want help in integrating business blogging as a successful marketing tactic in their business. Contact us to learn more.
