Business Blogs and Web Design
Did you know your business blog can actually take the place of your old fashioned HTML web site.
If you have a beautiful website, but it doesn’t seem to be doing much for your business then consider converting your old style website into an easy to use, search engine friendly business blog. .
Most old style small business web sites don’t get much traffic – and without traffic your web site won’t bring new customers to your business.
The first step is to create a web site so that consumers can actually *FIND* you using one of the major search engines.
You could choose to hire an SEO (search engine optimization) firm to make EXTENSIVE changes to the coding of your current small business web site. You still won’t have a web site that’s easy to update -but at least you’ll have one that can be found and indexed by the search engines.
Or you can simply convert your existing business web site into a business blog.
Your business blog can have static pages just like an old fashioned web site with three big differences:
- If you can use a word processing program, you can easily add and edit pages to your business blog
- The content of your blog will be easily indexed by the search engines.
- You can change the “look” or theme of your blog quickly and easily. That means if you choose to redesign your site – you don’t have to reinvent it. Your new ‘theme” can simply be applied and “clothe” your existing content.
When consumers find and visit your web presence- that is known as “traffic” and traffic is the first step in using the web as a powerful marketing tool for your business.
| I am so excited that my websites are drawing attention from search engines so quickly.
I’ve even been approached to become an affiliate of a popular program because my business blog is so popular! You have made developing two separate websites a breeze. Thank you !” L. Berrett |
Traffic is a good start to using your web site as a marketing tool, but traffic alone isn’t enough.
Once people arrive at your web site, what do they find?
If you want them to contact you, they had better find fresh information about what your business offers.
Quite honestly, that is where most business web sites fail miserably.
When you’ve got lots of people visiting your web site and when those visitors find fresh relevant information about the solutions they need which you offer, that’s when you’ll realize what all the FUSS is about using the internet as a business building tool.
If your business doesn’t have a web presence – you might find yourself relating to a recent comment made by an Acumen Web Services client who launched a business blog as her first web site for her business:
I’m so far behind – I’m ahead of the game.”
If your business has a web site – but it’s not doing what you had hoped it could do for your business – contact Acumen Web Services about converting your business web site into a business blog.
